External SEO is the name of the process that allows your website to display more on search engines. There are types of SEO optimization such as internal SEO, external SEO, and technical SEO. Our article today will describe what is the meaning of external SEO, as the name suggests, is a process that includes external interventions to the website. So, the website become easier to appear in search engines. The website content should be capable to ensure SEO compliance. Social media are the areas where fashion and trends emerge and are consumed at the same speed. emerge and are consumed at the same speed. Your content should keep up with these kinds of fields.
While SEO performed on your website, the optimization process takes place in two ways, internal and external SEO, both are the process that is applied in different areas of your website but also serves the same purpose. Internal and external SEO helps to establish website to appear the first in search engines.
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How the process of external SEO works?
External SEO enables your website to be promoted on the digital platforms. The first study of external SEO is to create promotional blogs suitable for projects and business area you own since it positively affects the search engine crawl of your website.
Another important thing is the backlinks, which is the process of getting links from other sites. The links you provide should be compatible with your website or the article you have in order to increase your rank by search engines. However, make sure that the quality of the site you linked is high and available.
Realizing the definition of the site by social media devices is one of the most important and effective SEO operations. Since it’s improved your website and help it become qualified. With website promotion process you will be able to use social media network and reach more people as a mass.
Another way is campaign editing, especially for a newly installed website, the process of editing such a campaign is a way that increases interaction and engagement.
How to apply external SEO?
External SEO is considered as a strategic move for the website, in face all SEO applied to your website is a strategic that will help in getting place on search engines to reach our more audience.
While optimizing the website external and internal SEO should be done to ensure the website will appear in search result. External and internal SEO work is applied after the site is optimized. While both applied at the same time.
External SEO operations:
- Meta studies
- Backlink studies
- Social bookmarking studies
- Human.txt studies
- Robot.txt studies
- Keywords
- Focus keywords study
- Original article
Another element involved in the external SEO process is the H1, H2, H3, … ranking. These should be added to the headings of your article, since it allows the website to be easy read and found in crawled in search engine. The reliability, quality and service of the website helps in increasing the chance to be the first in search engines.
In addition, keep your website updated to ensure that it’s synchronized with innovations and works faster. When updating, the search engines should be adjusted according to your update frequency. For example, if you update your site once a week, the meta you will create should be set to 1 week.
Tagging operation can increase the visibility on your website. However, its necessary to be measured while labeling. On the other hand, frequent tagging can damage the website.
Where to use backlinks in external SEO?
External SEO is a work that applied to a different page on your website. If you want to make it better, you need to apply backlinks in the right place. But what is the backlinks? It’s the process of getting related links to your website that are qualified and in high performance as well. This process also can be done through an image or text, both ways it increases your website’s crawl score and affect the ranking in search engines. Backlinks should be placed where needed such as an example of mentioned information, proof or extra information about same article.
What is the benefit from it?
It makes it easier for your website to appear by engines used. Think of it as a kind of reference, the site that you will link to is recommended by search engines too! Which will increase the quality of your website.
External SEO Backlink process can reduce the quality of the website if it is not done carefully. When getting a link from another site, be careful against non-permanent links. Low-quality backlinks can cause the site to be considered low-quality in search engines and even spam.
Backlinks source list
Any social media platforms created can be considered as a resource, including Instagram, Facebook, Pinterest … and others. Another source is the sites where the videos are shared. Sites such as YouTube, Vimeo are another source site. Websites that are suitable for your business area are also among the sources that can be used to get links.
In summary
SEO is wide and deep world, so while optimizing your website carefully check the above point mentioned and follow them. Also, before starting any of SEO optimization check first your website’s SEO current data by using our SEO tool and for FREE!
To learn more about SEO optimization visit How to create SEO backlinks [2021]