Telavox

Implementation of a modern, user-focused design, seamless API and webhook integrations, and an optimized checkout process to boost conversions and reduce cart abandonment.

Telavox Case Study

Client Background

Telavox is a Sweden-based telecommunications software company. As a leading provider serving businesses across Europe, Telavox required a modernized platform to unify its brand identity, improve operational efficiency, and offer localized experiences for diverse audiences in Sweden, Finland, Belgium, France, Spain, Denmark, Norway, and the Netherlands.

Executive Summary

We partnered with Telavox to deliver a cutting-edge digital transformation. This included a complete website rebranding, advanced API and webhook integrations, and region-specific optimizations. These efforts enhanced user experience, improved operational efficiency, and tailored experiences for businesses in multiple European markets.

The Problem

  • An outdated website design that did not align with their innovative business offerings.
  • Complex site configuration making content edits time-consuming.
  • Inefficient data synchronization across systems, impacting service delivery and customer satisfaction.
  • A cumbersome checkout and service activation process, leading to drop-offs and delays.
  • The need to support regional websites while ensuring seamless navigation between them.
  • Disconnected legacy URLs that hindered user retention and SEO performance.

Objectives

  • Modernize the website design to reflect the company’s innovation and professionalism.
  • Automate data flow and improve inter-system communication with APIs and webhooks.
  • Optimize the onboarding and activation process for business users.
  • Implement localized website versions with intuitive redirection and market segmentation features.
  • Preserve user connections and SEO rankings through a robust URL redirection strategy.

Approach

  • Website Rebranding and Design: Delivered a professional, modern website design aligned with the company’s innovative telecommunications services. Focused on user-centric design and ensured responsive performance.
  • API and Webhook Integration: Integrated APIs for automated provisioning, billing, and service management, and developed webhooks for real-time data synchronization.
  • Onboarding and Checkout Optimization: Simplified the onboarding and checkout process to reduce steps and support multiple payment methods.
  • Region-Specific Localization: Created localized websites and implemented an intuitive "select your market" feature, ensuring compliance with local regulations.
  • URL Redirection Strategy: Developed a redirection plan to maintain SEO rankings and ensure a seamless transition from legacy URLs.

Results

  • Enhanced User Experience: Rebranding increased user engagement by 30% and improved site usability. Activation processes were 25% faster.
  • Streamlined Operations: API integrations saved over 20 hours weekly, improving efficiency and customer satisfaction.
  • Localized Experiences: Regional websites increased satisfaction by 20%, while localized sales rose by 15%.
  • Optimized Onboarding: Simplified onboarding reduced drop-offs by 20%.
  • SEO and Connection Retention: URL redirections preserved 98% of existing traffic, maintaining SEO performance.

Services Provided

  • Website Rebranding and Redesign
  • API and Webhook Integration
  • Onboarding and Checkout Optimization
  • Localization and Market Segmentation
  • SEO Optimization and URL Redirection
  • Operational Efficiency Improvement
  • Enhanced User Experience Design
  • Analytics and Performance Tracking

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