Svenska Badtunnor

Client Background

Svenska Badtunnor is a Swedish-based e-commerce platform specializing in high-quality hot tubs, spas, and terrace pools. The company aims to offer customers a seamless shopping experience with personalized product configurations, along with premium customer service to ensure satisfaction across diverse international markets.

Executive Summary

We partnered with Svenska Badtunnor to revamp their website and build a user-friendly, visually appealing platform for their e-commerce operations. Key highlights included the creation of an advanced product configurator, which enables customers to visualize and select add-on products for their hot tubs, spas, and terrace pools. Additionally, we integrated secure external APIs, customized checkout processes for different countries, and implemented AI-powered email support with suggestive answers, ultimately streamlining the user experience and boosting customer satisfaction.

The Problem

• The website lacked an intuitive user interface and needed a more visually appealing design to engage customers effectively.
• Product selection and customization were complicated, with no easy way for users to visualize add-ons for hot tubs and spas.
• International customers faced difficulties during checkout due to a lack of region-specific customizations.
• Email support processes were time-consuming and not fully optimized, resulting in inconsistent responses.
• The website needed to integrate additional external APIs for improved functionality and data management.

Objectives

• Redesign the website to create a more user-friendly and visually attractive interface.
• Develop a product configurator to allow users to visualize hot tubs, spas, and terrace pools with selectable add-ons.
• Integrate external APIs to enhance website functionality and provide more accurate product information.
• Customize the checkout process for international users, accommodating different shipping requirements and payment methods.
• Implement AI support for email interactions, including the training of AI assistants for suggestive answers.

Approach

• Website Redesign: Conducted a complete overhaul of the Svenska Badtunnor website, making it more user-friendly and visually appealing with a modern, responsive design. Focused on enhancing the overall user experience and ease of navigation.
• Product Configurator: Developed a highly interactive product configurator that allows users to easily customize hot tubs, spas, and terrace pools, and view their add-on products in real time. This enhanced the shopping experience by offering personalized product options.
• API Integration: Integrated secure external APIs to ensure accurate and up-to-date product data, such as stock levels, delivery options, and pricing. This enhanced the overall functionality and data accuracy of the platform.
• International Checkout Customization: Customized the checkout process to cater to different countries by adapting the payment gateway, shipping methods, and currency conversions to provide a localized experience for international customers.
• AI Email Support: Implemented AI-powered email support that trained the assistant to suggest helpful answers based on previous customer interactions. This reduced response times and improved the efficiency of customer support.

Results

• Increased Conversion Rate: The new product configurator resulted in a higher conversion rate, as customers were able to easily visualize and select the products and add-ons they wanted, leading to more completed purchases.
• Improved User Experience: The website’s redesigned interface improved user engagement by simplifying navigation, enhancing visual appeal, and making product selection more intuitive.
• Global Reach and Localization: By customizing the checkout process for international customers, we ensured a smoother shopping experience across different countries, leading to increased global sales.
• Enhanced Customer Support: The AI-powered email support system significantly reduced response times, provided more accurate answers, and helped automate the support process, improving customer satisfaction.
• Better Operational Efficiency: The integration of external APIs improved the accuracy of product information and streamlined various processes, reducing manual tasks and saving time for the team.

Services Provided

• Website Redesign
• Product Configurator Development
• API Integration
• International Checkout Customization
• AI Email Support Implementation