We will clear some stuffs before starting: your logo and your website are not your brand. Your brand is the experience and perception people have of your business. Branding are the actions taken to build your brand (strategy). And a brand identity is the tangible expressions of your brand (logo, typography, colors, etc).
When you’re considering all of the factors that go into building a business, creating a logo might not seem like a class ‘S’ priority.
“I might not even need a logo at all,” a little voice is whispering in the back of your mind.
Don’t listen to that voice; he couldn’t be more wrong. Having a logo is an integral part of making your brand a successful one – right up there with having high-quality products and positive referrals.
With that being said, your logo is important to your business because it communicates ownership, quality, and values. It’s imprinted on your products, your business card, website, social media, and most importantly, in the minds of your clients.
So, why is a logo important? We will answer to that question in this article…
Table of Contents
1. A Logo grabs Attention
Attention spans are short these days – especially clients’.
As things stand, companies have about 5 seconds to convince potential clients that their products are worth any consideration.
A logo can quickly grab viewers’ attention and communicate a company’s core values in an interesting way. That short attention span – you know, the one that causes clients to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak for your company.
2. It Makes a Strong First Impression
You have one chance to get this right. A logo is a company’s first introduction to clients. If designed well, it can pique the interest of the public and invite them to learn more about the business; if not, you’ve just alienated a potential client base and basically tanked your business.
This first impression is your way to immediately communicate ownership over the product(s) you sell or service you offer.
Do you offer women’s basketballs with an enhanced grip? Is your financial advice particularly helpful for solopreneurs? Your logo introduces your company as an authority in your professional space from the get-go.
3. A Logo will help you create brand loyalty
Whether you have a new business or an established one, brand loyalty is always a concern. Brand loyalty is associated with many elements; however, the logo is an essential factor which can impact your brand identity.
Whenever a user visits your website, then the first thing that would be visible is your logo. If you succeed to impress the customer at a first attempt, then your half job is done to make them regular customers.
It’s the best tool to win the trust of people that assist in making a high profit in your business. It’s a human propensity that once they have a positive connection with any company, then they will surely in future buy more products from there.
Note that a custom logo alone can’t establish your brand. There are many other factors that play a role in establishing brand loyalty:
- The commitment of quality work
- Customer service
- Fulfil every expectation
- Community outreach
4. Logo expresses your brand message
The logo is not just a design by adding colours, fonts, and other elements; it must portray some meaningful message as well.
You must design a logo which pauses the customer for a few seconds and make them think about the logo. They must find something meaningful from the design. This way, you can show them business value or mission in a pictorial form without saying a word.
That means you have a chance to show the professionalism of your company from a nicely-designed logo. Even if you can show them a business background or story of it. This is also a great way to encourage them in engaging with your band.
Any business should keep in mind this point while crafting a custom logo design. A logo is the quickest way to introduce the business to the customers and deliver a message from your company to them.
5. A Logo is Memorable
Your logo leads the horse (your audience) to water (your company).
Logos are a point of identification; they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.
Because a good logo is a visual, aesthetically pleasing element, it triggers positive recall about your brand that the name of your company alone might not.
And, if we’re all being honest, some of your audience will likely forget the name of your business (don’t take it personally – it’s human nature), but they’ll immediately associate your logo with their memories of your brand.
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