An internal SEO is any link from one page on your website to another page on your website. Users and search engines use these links to find the content on your website. So, search engines use links to navigate the site and also the users use links to navigate through the site to find the content that they want too. If there are no links so they can’t find a page to it.
We have a lot of types in the internal SEO. Links on your home page, menu, post feed, etc. adding links to your content is also good. Also, we have something called contextual links, these links give your user interest and related content, also it recalls the search engines to see the content on your site and determine the result value of your content. To seem the search engines there must have more links to the important page to receive .as long as good internal links are crucial to your SEO.
Internal links vs external links
Every website consists of internal and external links. The internal links bind pages and posts on the way you want in the website and it’s something you can control as a site owner, with your right internal links you will give the right way to your visitors and google to the most important pages, on the other way external links connect your pages to other websites and how it can improve your pages in these websites to the user.
Why are links important to Google?
Google and other search engines are in need to an important factor as internal linking. But why? Google follows links to discover new content on these websites in the same time to rank this content in the search results. For example, if a post or a page gets a lot of links in it this means it’s a signal to google so it’s an important or high-value article. This goes for internal and external links.
The relationships between content
Google crawls websites by following the links, internal and external, by using a bot called Googlebot. This bot go to the home page of the website, starts to render of the page and follows the first link .by following the links here google can work for the relationships between the various pages. So, this way google can find out which pages on your site cover the same subject matter.
Link value
In the way to understand the relationship between content, google can divide link value between all links on a web page. Most of the time in the homepages of a website got the biggest link value because it got the most backlinks. And this link value will be shared between all of the links found on that hoe page, so the link value passed to the following page and divided between link pages and so on.
Setting up an internal linking strategy
Improving the fitness of your website is by adding the right internal links you make sure google can understands:
1-the relevance of pages
2-the relationships between pages
3-the value of the pages
To set up your internal linking way there are different ways to take into account. How you go here it depends on your goals and what you want to do, the following steps are good help.
1-decide what your most important content is
Now you must determine what your most important content Is. Because you now can let google know what you want now from this essential content, there are the virous spots from where you link to your cornerstone content, here the options will be common to you navigation.
2-link hierarchical pages
If you have the hierarchical pages on your website, link the parent pages to its child pages and vice versa. and don’t forget to link sibling pages to each other. On organized site these pages should be related and linking them like this will make a good sense.
3- add links to your taxonomies
Taxonomies like tags or categories, will help you to organize you site and help google and users to know what your content is about. Adding links to the categories and tags helps google to understand the shape and structure of the blog and can help the users to easily use to the related posts.
In conclusion, without links, your content can’t rank! With a solid internal linking strategy, you can show which content is related and which of your articles are most informative and valuable. If you follow the guidelines in this post both Google and your users will understand your site better, which will, in turn, increase your chance of ranking.