As SEO is the main reason why your website can be visible on search engines or not with the organic reach that your website can have. What is backlinks in SEO and should you consider it in your SEO strategy?
In this blog we will talk about backlinks SEO in details, so let’s start…
Table of Contents
What is backlinks SEO?
Backlinks (also known as “inbound links”) which is a part of off-site SEO are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.
Are backlinks important?
Backlinks are valuable for SEO because they represent a “vote” from one site to another.
In essence, backlinks to your website are a signal to search engines that others support your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site’s ranking position or search visibility.
So, in simple words, the more that other websites link to yours, your ranking and authority of content will go higher.
What types of backlinks are valuable for search engines?
Not all backlinks are equally valuable!
If you want to rank higher in the SERPs, focus on quality backlinks from authorized sites.
A single quality backlink can be more powerful than 1,000 low-quality backlinks.
high-quality backlinks have the following
1) They Come from Trusted, Authoritative Websites
Would you rather get a backlink from facebook… or a random guy’s website?
This concept is known as “Domain Authority”. Essentially, the more authority a site has, the more authority it can pass on to your site (via a link).
2) They Include Your Target Keyword in The Link’s Anchor Text.
In fact, a recent industry study found a correlation between keyword-rich anchor text and higher rankings for that keyword.
Keyword rich anchor text.
You don’t want to go overboard with keyword-rich anchor text. In fact, Google has a filter in their algorithm called “Google Penguin”.
Google Penguin filters out websites that use black hat link building strategies. And it specifically focuses on sites that build backlinks with exact match anchor text.
3) The Site Linking to You Is Topically Related to Your Site
When a website links to another website, Google wants to see that the two sites are related.
This makes sense if you think about it:
Imagine you just published an article about running a marathon.
In that case, Google will put MUCH more weight on links from sites about marathons, running, fitness vs. sites about fishing, unicycles, and digital marketing.
4) The Link Is a “Dofollow” Link
Google and other search engines ignore links with the “nofollow” tag attached to it.
Nofollow links (In other words, nofollow links don’t count search engine ranking algorithms).
5) The Link Is from a Domain That Hasn’t Linked to You Before
Let’s say you get a link from Website A.
Well, let’s say Website A links to you again. And again. And again.
Are the 2nd, 3rd and 4th links as powerful as the first one? No.
As it turns out, links from the same website have diminishing returns.
Ranking power or put another way:
It’s usually better to get 100 links from 100 different websites than 1,000 links from the same website.
How to gain backlinks for your website?
backlinks are inherently more valuable than others. Followed backlinks from trustworthy, popular, high-authority sites are considered the most desirable backlinks to earn, while backlinks from low-authority, potentially spammy sites are typically at the other end of the spectrum.
Just as some backlinks you earn are more valuable than others, links you create to other sites also differ in value. When linking out to an external site, the choices you make regarding the page from which you link (its page authority, content, search engine accessibility, and so on) the anchor text you use, whether you choose to follow or nofollow the link, and any other meta tags associated with the linking page can have a heavy impact on the value you confer.
Conclusion
SEO backlinks is important part of SEO, in this blog we have talked about why they are important and how to gain them for your business and shine in search engines, However, we have qualified SEO team under your service, you can contact us for your killer SEO Strategy that will make you shine in the search engines.
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