How important is SEO? 2020 best practice Basic steps for SEO 2020

What is SEO?

SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer. If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawlers can find and understand is the other. In this guide, expect to learn how to do both.

Why SEO is important ?

While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.

Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. For example, of all US searches, only ~2.8% of people click on paid advertisements.

In a nutshell: SEO has ~20X more traffic opportunity than PPC on both mobile and desktop.

SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.

Search engines are getting smarter, but they still need our help.

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Basic Steps to make google notice your website

1. Choose Your Domain Name Carefully. 2. Select a Reputable Web Hosting Provider. 3. Perform Keyword Research. 4. Plan Out Your Site’s Architecture. 5. Use a Mobile-Friendly Design. 6. Target Primary Keywords for Each Page. 7. Optimize Page URLs. 8. Optimize Title Tags. 9. Optimize Images. 10. Optimize Headings. 11. Optimize text on the page. 12. Write Unique Meta Descriptions. 13. Link to Other Pages on Your Website. 14. Submit Your Sitemap to Google. 15. Create an SEO Plan for the Future.